Cornerstone Financing Featured in NJ BIZ, Highlighting Expansion into New Jersey
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Cornerstone Financing and its ground-breaking signature solution, CHEIFS, was featured in NJ BIZ, New Jersey’s leading business journal, in its July 14 edition.
The article, headlined “Cornerstone Financing reimagines home equity for financial planning,” outlines Cornerstone’s history, as the company was founded with co-founders Dan Anderson and Craig Corn having lunch and brainstorming a way to help homeowners better plan financially.
That gave birth to CHEIFS (Cornerstone Home Equity into Financial Success), which, as NJ BIZ reports, is now available in New Jersey.
CHEIFS, now in 20 states, allows homeowners to convert their dormant home equity into tax-free cash to fund annuities, life insurance, long-term care, investments, and other financial planning options.
As NJ BIZ explains, typically, homeowners must use cash on hand or liquidate their investment portfolios to pay for those financial options.
But as Corn explains in the article, “We demonstrated that there’s a third way – you can sell a fraction of your home in order to pay for it.”
The article also notes that CHEIFS aligns with the Stay NJ property tax relief program, which offers property tax benefits to eligible homeowners age 65 or older.
“This is perfect Stay NJ – utilizing CHEIFS,” said Anderson in the article. “So, we can actually pay them to stay in New Jersey through purchasing a percentage of their home. And give them the cash to invest that cash to stay in the state. It’s a game-changer for the state of New Jersey.”
