The Power of Home Equity – Without the Debt

Cornerstone co-founder Daniel Anderson spoke with host Scott Heinila on his Optimized Advisor Podcast, discussing the background of Cornerstone Financing and why its signature strategy, CHEIFS, is a valuable alternative for financial advisors and their home-owning clients to plan successfully. Anderson demonstrates that converting dormant home equity into tax-free cash is an immense opportunity that’s waiting to be tapped.

As Anderson says, “There is $35 trillion worth of home equity available. It’s a massive amount of home equity. More importantly, 41% of homes are debt free. The audience (for CHEIFS) is enormous.”